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Product safety information (GPSR)

Every product you offer online to consumers in the EU must show certain safety information. EU Shop Kit helps you collect it once and show it on each product page. This is a Pro feature.

What the law requires

Since 13 December 2024, Art. 19 of the General Product Safety Regulation (Regulation (EU) 2023/988) requires every online offer to show clearly:

  1. The manufacturer: name, registered trade name or trade mark, postal address and an electronic address, such as an email address or website.
  2. A responsible person in the EU, if the manufacturer isn’t established in the EU: name, postal address and electronic address. This is often the importer or an authorised representative.
  3. Product identification: a picture of the product, its type and any other identifier, such as a model, batch or serial number, or a GTIN/EAN.
  4. Warnings and safety information that come with the product, in a language consumers easily understand, as decided by each country where you sell.

If you make the products yourself or sell them under your own brand, you’re usually the manufacturer.

Set it up

1. Switch it on

Open Apps → EU Shop Kit → Settings → Product safety (GPSR), turn on Show product safety information on product pages and click Save. It’s switched on automatically when you upgrade from Free.

Show as a collapsible section is on by default: the information sits in a section shoppers can open. Turn it off to show the information expanded.

2. Create a manufacturer profile

A profile holds the manufacturer’s details and, when needed, the EU responsible person’s. Most shops need one profile per brand.

  1. Open Apps → EU Shop Kit → Products and click Manufacturer profiles.
  2. Click Add profile.
  3. Enter a profile name and the manufacturer’s company name, trade name or brand (optional), street and number, postal code, city and country. Add an email address, a website or both.
  4. If the manufacturer is outside the EU and EEA, EU Shop Kit asks for a Responsible person in the EU. Click Add responsible person and enter their details.
  5. Click Save.

Pro includes 1 profile and Business up to 25. In the list of profiles, Missing — required means a manufacturer outside the EU and EEA has no responsible person yet.

If you delete a profile, the products that used it fall back to the default profile. If you delete the default profile itself, choose a new default.

3. Choose a default profile

In Settings → Product safety (GPSR), choose a Default manufacturer profile. Every product without its own profile uses it. If all your products come from one manufacturer, that covers the manufacturer part for your whole shop.

4. Complete each product

Open Apps → EU Shop Kit → Products and click a product. Then fill in:

Click Save. The product picture comes from Wix Stores.

Warnings in several languages

You enter warnings in your default shopper language, which you set in Settings → Languages and markets. Every shopper sees that text, whatever their language.

The law expects warnings in a language consumers understand in each country where you sell. If you sell to countries with other languages, add the translations in the same text box, one language per paragraph. Line breaks are kept on the product page.

EU Shop Kit’s check only confirms that warnings exist. It can’t tell whether they cover every language you need.

Find incomplete products

The Products list shows Complete or Incomplete for each product, with what’s missing. Tick Only incomplete to see just those. The checklist on the overview shows how many products are complete.

Message How to fix it
No safety information yet Open the product, fill in its details and click Save.
Manufacturer missing Choose a profile for the product, or set a default profile.
Manufacturer email or website missing Add an email address or website to the profile.
EU responsible person missing The manufacturer is outside the EU and EEA. Add a responsible person to the profile.
Identifier or picture missing Add at least one identifier, and make sure the product has a picture in Wix Stores.
Warnings missing Add warnings or safety information, or tick This product needs no warnings or safety information.

What shoppers see

Product pages show a Product safety information section with:

The headings appear in the shopper’s language. The details appear as you entered them.

The section appears once a manufacturer profile applies to the product, either its own profile or the default one. It isn’t shown on the Free plan or when the setting is off.

Bulk editing with CSV

On Pro you can export your product safety data. On Business you can also import it, to update many products at once.

  1. Open Apps → EU Shop Kit → Products and click Export CSV. You get product-safety.csv, with one row per product.
  2. Fill in or change the cells in a spreadsheet app. Don’t change the product_id column.
  3. Save the file as CSV (UTF-8) and click Import CSV.
Column Content
product_id The product’s ID. Required. Don’t change it.
product_name For your reference. Changes are ignored.
type_or_model Type or model.
batch_or_serial Batch or serial number.
gtin GTIN / EAN, with 8, 12, 13 or 14 digits.
other_identifier Any other identifier.
warnings Warnings, in your default shopper language.
safety_information Safety information, in your default shopper language.
durability_guarantee_years Years of the producer’s durability guarantee, for the GARAN label.

Files can have up to 5 MB and 5,000 rows. After the import, EU Shop Kit shows how many products were updated and lists any rows with errors by row number. Rows with errors are skipped; the others are saved. Rows without any values change nothing and aren’t counted.

Tips:

Updated: ·Still stuck? Email us at support@eushopkit.com